Wednesday, May 9, 2012
As of May 7, 2012, The Avengers has earned $226,337,707 in North
America and $475,800,000 in other countries for a worldwide total of
$702,137,707 marking the highest grossing film of the Marvel Cinematic
Universe. Its worldwide opening of $392.5 million is the third largest
of all time. It covered the $220 million production cost, making the
film profitable, 12 days after its release.
Outside North America, the film opened on Wednesday, April 25, 2012,
in ten countries, earning $17.1 million. It opened in 29 more
countries on April 26 and 27, earning $73.1 million in three days.
Through Sunday, April 29, it earned an opening-weekend total of $185.1
million from 39 countries. It remained in first place at the box
office outside North America for two weekends. The Avengers set
opening-day records in New Zealand, Malaysia and Iceland, a single-day
record in the Philippines, as well as both single- and opening-day
records in Singapore and in Thailand. It also earned the second
highest-grossing opening day in Australia ($6.2 million), behind
Deathly Hallows � Part 2, in Mexico, in the Philippines and in
Vietnam. It set opening-weekend records in 12 territories, including
Mexico, Brazil, Argentina, Ecuador, Peru, Central America, Bolivia,
Taiwan, the Philippines and Hong Kong. It also earned the second
largest five-day opening in Australia ($20.2 million). In the UK,
Ireland and Malta, it earned �2.5 million ($4.1 million) on its
opening day[154] and �15.8 million ($25.7 million) during the weekend,
setting an opening-weekend record for a superhero film.
In North America, the film opened on Friday, May 4, 2012, and earned
$80.8 million, marking the second biggest opening- and single-day
gross of all-time, behind Deathly Hallows � Part 2. The film's Friday
gross included an $18.7 million midnight run � a record for a
superhero film. Without midnight grosses, the film earned the largest
single day of all time ($61.8 million). It also set a Saturday- and
Sunday-gross record ($69.6 million and $57.1 million respectively). In
total on its opening weekend it earned $207.4 million, setting an
all-time opening-weekend record and an IMAX opening-weekend record of
$15.3 million (both previously held by Deathly Hallows Part 2). Other
records include the biggest per theater average for a wide release
($47,698 per theater) and the fastest film to reach $100 million (two
days), $150 million (two days), and $200 million (three days). The
opening weekend audience was evenly split among those under and over
the age of 25. 60% of the audience were male, 55% were couples, 24%
were families and 21% were teenagers.
Critical response
The Avengers received mostly positive reviews from critics. Review
aggregator website Rotten Tomatoes reports a 93% 'Certified Fresh'
approval rating with an average rating of 8.1/10, based on an
aggregation of 240 reviews and offers the consensus; 'With a script
that never forgets its heroes' humanity and no shortage of
superpowered set pieces, The Avengers lives up to its hype � and
raises the bar for Marvel at the movies'. CinemaScore reported that
audiences gave the film a rare A+ grade. On Metacritic, which assigns
a normalised rating out of 100 based on individual reviews, the film
achieved an average of 69 based on 42 reviews, signifying 'generally
favorable reviews', Ruffalo's performance was critically lauded, with
reviewers suggesting he had surpassed Bana and Norton in the role.
Todd McCarthy of The Hollywood Reporter gave a positive review of the
film, remarking 'It's clamorous, the save-the-world story is one
everyone's seen time and again, and the characters have been around
for more than half a century in 500 comic book issues. But Whedon and
his cohorts have managed to stir all the personalities and ingredients
together so that the resulting dish, however familiar, is irresistibly
tasty again.
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